個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Merck-Medco: Vertical Integration in the Pharmaceutical Industry
內容大綱
Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager"). While many of its competitors seem to be faring poorly, Merck seems to have managed the Medco integration superbly.