個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Virgin Group: Filling in the Value Gap
內容大綱
Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might extend its operations into the U.S. market.