個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Economics of Retail Banking Note
內容大綱
Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority of profits. Attempts to explain how retail banks generate revenue and incur costs while serving their customer base.