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Amazon.com's European Distribution Strategy
內容大綱
Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how characteristics of suppliers and customers differ across the markets Amazon serves in Europe. The protagonist must consider the degree of centralization appropriate for the European network, where inventory should be held, what fulfillment models should be used, and how to manage risks of supply disruption.
涵蓋主題
- Strategy execution
- Globalization
- Inventory management
- Risk management
- Operations strategy
- Growth strategy
- Cross-functional management
- Facilities
- Decision making
- Software development and engineering
- Business expansion
- Business management
- Supply chain management
- Business growth
- Product distribution
- Change management
- Business models
- Centralization