個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Westin Hotels and Resorts: Operations of a Lifestyle Experience
內容大綱
Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values.