個案資料
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Boeing 737 Manufacturing Footprint: The Wichita Decision
內容大綱
The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and Manufacturing: Application to Commercial Aircraft," HBS No. 612-035.