個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Mystique of Super-Salesmanship
內容大綱
An analysis of the art and science of selling reveals the importance of certain personality traits, effective training, and close supervision. A good sales personality has good persuasion techniques, energy, self-confidence, desire for money, a habit of industry, and a state of mind which regards rejection as a challenge. Minimum effective training for creative sales work must cover: orientation; the product or service; procedures for booking orders, making necessary reports, etc.; time management; and sales techniques. An aggressive, imaginative, even ruthless, sales manager is necessary to provide the kind of strong and dynamic leadership found at the top of productive sales organizations.