學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
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Groom Energy Solutions: Selling Efficiency
內容大綱
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial manufacturing sectors, the seven-year-old company must now decide whether to continue expanding within these segments or transition into commercial retail and office buildings, which offer growth potential and unique challenges. Groom Energy must also decide which geographic regions provide the best opportunity. This case study provides background on the history of the energy efficiency industry, the energy efficiency paradox, and the benefits and challenges of a business focused on implementing efficiency measures. The case is particularly relevant to courses focused on energy management, environmental sustainability, and entrepreneurship within the energy and sustainability areas.
涵蓋主題
- Entrepreneurs and founders
- Organizational structure and design
- Start-ups
- International business
- Hiring and recruitment
- Business expansion
- Strategic planning
- Change management
- Strategy management
- Manufacturing processes
- Competitive forces
- Corporate social responsibility
- Environmental sustainability
- Marketing
- Business growth
- Management
- Operations strategy
- Economic forecasting
- Accounting
- Technology and analytics
- R&D