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PadFone vs. FonePad
內容大綱
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS's efforts to get into the smartphone business, leveraging experimentation it has done in tablets and a range of hybrid devices. Will its experimentation and recombination of features lead it to market success, or simply confuse consumers?
涵蓋主題
- Social Security
- Advertising strategy
- Business communication
- Strategy formulation
- Organizational behavior
- IT management
- Internet
- Strategy execution
- Disruptive innovation
- Operations strategy
- Patents
- Community development
- Innovation
- Financial statements
- Cross-functional management
- Marketing
- Growth strategy
- Computers and mobile devices
- Incubators
- Competitive strategy