個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Hello Heart: The Next Generation of Chronic Disease Management Apps
內容大綱
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
涵蓋主題
- Innovation
- Market analysis
- Decision making
- Growth strategy
- Entrepreneurial business strategy
- Customer satisfaction
- Competitive advantage
- Organizational structure and design
- Entrepreneurship
- Competitive strategy
- Mobile and wireless technology
- Strategy
- Product launches
- Business models
- Start-ups
- Business growth
- Venture capital
- Software development and engineering
- Market demographics
- Customer relationship management
- Product development
- Maturation cycle
- Technology and analytics