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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Exploit the Product Life Cycle
內容大綱
The product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of plan for a timed sequence of conditional moves provides an offensive rather than a reactive move. Most successful products pass through certain recognizable stages. Awareness of these stages affects decisions on marketing factors such as pricing, product identity, and sales and distribution networks. New uses and new customers extend the product life cycle. Planning in the early stages for product life extension helps to guide the direction of ongoing technical research in support of the product.