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Better Decisions with Preference Theory
內容大綱
The use of preference theory facilitates more consistent decision making and helps management convey a better understanding of the desired corporate attitude toward risk taking. The process of obtaining decision makers' preference curves consists of two stages: 1) the assessment of preliminary curve, and 2) the verification and correction of that curve. Preference theory helps managers not only to enhance their own decision making, but also to gain insights into the thinking of other decision makers in the organization.