個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Steinway & Sons
內容大綱
Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the opportunity to consider issues of quality.