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Liz Claiborne, Inc. and Ruentex Industries Ltd.
內容大綱
Describes Liz Claiborne, Inc.'s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company's relationship with Ruentex Industries Ltd., its largest supplier of piece goods. When used with Ruentex Industries Ltd. and Liz Claiborne, Inc. and Liz Claiborne, Inc. and Ruentex Industries Ltd.: Building the Relationship it details the evolution of a customer-supplier relationship in the textile/piece goods and apparel business. Also illustrates how a long-term cooperative relationship creates mutual value in the companies.