個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Oakland A's: Baseball's Great Transformation
內容大綱
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans, they would remain loyal through winning and losing seasons.