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Tombow Pencil Co. Ltd.
內容大綱
Tombow Pencil Co. Ltd., one of Japan's two premier pencil manufacturers, has been using a subcontractor network in order to respond to changing market conditions. The system currently faces a new challenge as Tombow moves to address a volatile business market for promotional pencils: an expanding market demanding novel products, short delivery lead time, and large quantities. To overcome growing stockouts and inventory problems, Yohei Ogawa, the company's new president and grandson of the founder, must evaluate the performance of Tombow's subcontractor-based production system and formulate a plan of action. Introduces students to the subcontractor-based production system, a system prevalent in certain parts of the world outside the United States, and allows them to analyze its performance for simple products with which they are all familiar. The analysis poses profound questions about ways to manage it more effectively and its future potential as an alternative to vertically integrated operations.