個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Warsaw Marriott: New Competition for Warsaw's Marriott Hotel
內容大綱
A very successful luxury hotel in Warsaw, Poland is faced with its first serious competition as new luxury hotels enter the Warsaw market. The case raises the general issue of how to sustain a competitive advantage in an international service business. A variety of strategic and organizational options are available and students must consider which are most appropriate given detailed information about the market.