個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
SAP: Industry Transformation
內容大綱
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?