個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Retail Shopping in 2007: The Net versus the Mall
內容大綱
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.