個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Responding to Imitation: Intel vs. AMD in 1991
內容大綱
This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel's response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.