個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
A Persuasion Strategy for Universita' Bocconi: An Exercise
內容大綱
Students are required to develop a persuasion strategy for Universita' Bocconi, which is in the midst of a profound strategic redirection. Such redirection is resisted by a large number of vocal faculty members. The focus of the exercise is on framing and categorization.