個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Banco Ciudad (B): Transformation at Work
內容大綱
Returning to Banco Ciudad two years after executive chairman Federico Sturzenegger´s decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank next?