個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Assessing and Enhancing Market Attractiveness
內容大綱
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for analyzing each driver, such as bargaining power or competitive intensity.