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Upwork: Creating the Human Cloud
內容大綱
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continue face problems of clients "circumventing" the Upwork platform after an initial match. This case explores a variety of options for how Kasriel might prevent circumvention and reach his ambitious growth goals.