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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy
內容大綱
The case focuses on Irene Rosenfeld's tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France's LU Biscuit and British confectionery company Cadbury, before, in 2012, boldly splitting the company into two: Kraft, a North American grocery business, and Mondelēz International, a global snack food company.