個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Jumia Nigeria: from Retail to Marketplace (B)
內容大綱
This follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?