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Airbus vs. Boeing (K): New Partnerships (2018)
內容大綱
This case describes Airbus's partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100-150 seats. The case also describes Boeing's 2018 joint venture with the Brazilian aerospace company Embraer, which produced the E2 Family of planes (97-120 seats).