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Keroche (F): Future Growth Plans
內容大綱
This case describes Keroche co-founder Tabitha Karanja's 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay's bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant, completed in March 2015, greatly increased Keroche's beer production capacity. The company also made investments to increase capacity for its Viena Ice and Crescent vodka drinks. The case describes Tabitha Karanja's aggressive production, marketing, and distribution strategy, and the company's resulting growth by 2017. It also describes Keroche's ongoing competition with EABL, including a 2016 EABL lawsuit against Keroche, and Keroche's continuing struggles with the Kenyan government.
涵蓋主題
- Organizational change
- Business growth
- Management styles
- Market demographics
- Innovation
- Geographic analysis
- Competitive strategy
- Business and government relations
- Commodity markets
- Organizational goals
- Market segmentation
- Start-ups
- Organizational culture
- White-collar crime
- Business history
- Competitive forces
- Litigation and lawsuits
- Customer relationship management
- Annual reports and financial statements
- Entrepreneurial management
- Family businesses
- Poverty
- Consumer behavior
- Customer-centricity