個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Manage the Customer, Not Just the Sales Force
內容大綱
Effective sales management achieves a balance among four key areas: defining the role of personal selling, deploying the sales force, managing the accounts, and understanding the selling costs. Because sales depend on the customer, management's overall concern should be managing the customer, not the sales force.