個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Improve Distribution with Your Promotional Mix
內容大綱
Marketers of industrial and consumer goods can improve the management of their complex distribution channels by using various promotional techniques known as the "promotional mix". Marketers can use sales promotion to move merchandise through the distribution pipeline by carefully organizing the channels of distribution, selling through and not to distributors and dealers, and determining product objectives. This concept has a focused scope that is highly cost-effective and applicable to a wide range of products and situations.