個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Industrial Pricing to Meet Consumer Needs
內容大綱
Industrial marketers should set prices according to their customers' perceptions of product benefits and costs. Because price defines a product market, price should be seen as one of the product's several critical performance attributes. Industrial marketers must manage product planning and pricing simultaneously, taking maximum advantage of the company's cost structure and building on the company's competitive competence.