個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Dynamics of Process-Product Life Cycles
內容大綱
The process-product matrix can be used to explain company failures due to lack of coordination and focus on marketing and manufacturing functions. More importantly, however, it provides a framework for describing alternate business strategies. The matrix provides insight for planning product and process changes, coordinating marketing and manufacturing goals and functions, and avoiding internal problems brought about by evolving markets and technologies.