個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
USA Today Decision: Making Headlines Across the Nation (A)
內容大綱
This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and Gannett's internal resources and capabilities; it also allows specific analysis of the economics of the proposed venture.