個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Philips' Compact Disc Introduction (C)
內容大綱
Requires students to consider Philip's options in 1991, when it unveiled its digital compact cassette, the next generation in audio technology for the firm. Reinforces the generality of issues described in the (A) case and draws attention to the analytics required for their resolution.