個案資料
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Zoll Medical Corp. (A)
內容大綱
When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is temporarily off the market due to regulatory problems. The CEO must decide whether to take the product quickly to market to take advantage of the window of opportunity, or to send the engineers back to the lab to develop a more distinctive product that could differentiate Zoll more in the long term.