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- General Management
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- Human Resource Management
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- Business Ethics
- Organizational Behavior
- Information Technology
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- Business & Government Relations
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- Teaching & the Case Method
最新個案
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Strategic Countermoves: Coca-Cola vs. Pepsi
內容大綱
Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry.