個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Passion for Learning
內容大綱
Describes the challenges confronting a recent HBS graduate who has started a direct-mail toy company. The entrepreneur must evaluate industry conditions in both toys and direct mail, and determine whether he has developed a viable business concept. Presents detailed financial projections associated with each of three major repositioning options.