個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pharmaceutical Industry in the 1990s
內容大綱
Describes the pharmaceutical industry in the 1990s, with particular emphasis on the mergers between American manufacturers and prescription-benefits managers (PBMs). PBMs are distributors with unprecedented access to information on patient and physician characteristics. Students have an opportunity to analyze the mergers using transactions-cost techniques.