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Country Analysis: A Framework to Identify and Evaluate the National Business Environment
內容大綱
A manager's ability to build profitable firms depends upon the business environment within which firms interact. This note presents a framework to help understand, anticipate, and perhaps foster changes in the business environment. Describes building a picture of the business environment as country analysis. The country analysis framework has three interdependent components of strategy, context, and performance. Focuses on identifying and evaluating the national and international context. In particular, clarifies the role state actors, nonfirm organizations, and "rules of the game" can play in firm decision making.