個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Restructuring General Motors North America (A): Pay-for-Performance
內容大綱
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture.