個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral
內容大綱
A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to increase it.