個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Amazon.com: Exploiting the Value of Digital Business Infrastructure
內容大綱
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships, as well as Amazon's plan to monetize (generate revenues and earnings through) its assets.