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TixToGo: Financing a Silicon Valley Start-Up
內容大綱
Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in San Francisco in 1997. While the business model seems quite attractive, TixToGo has had difficulty gaining momentum. The founders have therefore decided to hire Lu Cordova, a manager and entrepreneur with considerable start-up experience as CEO. Her first day on the job is May 18, 1999. TixToGo is also her first job as CEO of a company she did not start. The company has $12,000 in the bank. The monthly burn rate is $30,000. Lu needs to act quickly.