學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
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Alison Brown of Compass Records
內容大綱
Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of musicians from an eclectic array of music genres, Compass Records has, in its five-year history, established a strong niche in a market crowded with both major record labels and other independents. Now, faced with a rapidly consolidating industry and with major technological advances, Brown and West consider new ways to maintain business success.