個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Word-of-Mouth Referral, Module Note
內容大綱
Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it.