個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Strategic Management for Competitive Advantage
內容大綱
A four-phase model of multinational corporate planning proves useful for evaluating and improving corporate planning systems. Advances in explicit formulation of issues and alternatives, quality of preparatory staffwork, participation and guidance by top management, and effectiveness of implementation mark each phase.