個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Merck: Conflict and Change
內容大綱
Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture to a more open environment, where marketing performance has become increasingly important. Examines Merck's efforts to adapt to the external changes without compromising its internal values and capability architecture.