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Chuck's Wagon Inc.
內容大綱
This case describes the experiences of an HBS student as he takes on the challege of transitioning from an intern to a president at a small consumer packaged goods firm in Southern Texas. This HBS student is confronted with the opportunity to perform an operational and financial turnaround at the company within one year. Over his short tenure, he is forced to deal with several critical immediate issues that include product line shutdowns, immediate measurement systems, and executive team building.