個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
IBM's Decade of Transformation: Turnaround to Growth
內容大綱
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.