個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Idea Village (A)
內容大綱
Andy Khubani, the CEO of Idea Village, a company that markets to consumers via direct-response TV ads, must decide whether to launch a campaign touting a hair removal product for women. Explains the direct-response industry and contrasts its methodology with traditional consumer goods marketing.